Augusta Asset Management Ltd Company Announcement

We are pleased to announce that we have changed our name to Augusta Asset Management Ltd and appointed John Gilsenan as a new Director in the business.  These changes are in recognition of our development and growth as a leading asset manager investing into German commercial property.  Augusta Asset Management Ltd is now at the forefront of the changing investment landscape in Ireland and is undergoing the process of regulation as set out by the new AIFMD (Alternative Investment Fund Managers Directive). 

€30.4 billion German Commercial Property Transactional Volume for 2013

According to the latest research by Savills the total transaction volume for Germany’s commercial property market reached €30.4 billion in 2013, representing a rise of 20% year-on-year (yoy) and the highest investment volume since 2007 when a total of €56 billion was achieved. The international real estate advisor notes that, similar to 2012, the final quarter of 2013 was by far the strongest recording an investment volume in excess of €11.4 bn.

Andreas Wende, head of investment at Savills Germany, says: “Strong economic parameters in Germany combined with the low interest rate environment have enabled the highest transaction volume since 2007. In 2013 we began to observe a higher risk appetite from investors and we expect this trend to continue in 2014, resulting in a rising transaction volume in the value-add and opportunistic segment.”

Surge in German Commercial Property Investment Growth

German commercial property investment surged by 31% to €19.1bn in the first three quarters of this year, according to realtor Savills.  Q4 usually sees the highest quarter of trading volume and so the overall annual trading figure looks set to outpass last years figure of €25.4bn.  Offices are by far the most attractive sector by investment volume in the top six cities.

Augusta is hiring a Property Portfolio Manager


Augusta is one of Ireland’s leading German property investment companies with a large portfolio of commercial property assets in Germany.

Augusta has a growing property and asset management team with offices in Dublin and Germany. The Augusta team manages an extensive and growing commercial portfolio across Germany, including retail, office, medical and mixed use assets.

In order to complete a particular body of work we are looking for a Property Portfolio Manager on an interim basis for 6 months starting immediately.

The role will focus on taking over and completing a number of Asset Management projects. The role is located in Dublin, liaising directly with the responsible directors. The properties are located throughout Germany and travel to Germany will be required.

The successful candidate must speak fluent English and German and must have experience of both Asset Management and dealing with banks.


To manage the re-financing of approx. €20m of debt, working directly with German banks

To manage the letting of a number of commercial units, together with German letting agents

To oversee from a commercial perspective a number of property improvement projects

Track Record

The candidate should have a minimum of five years Asset/Portfolio management experience in the property or real estate sector or related. The candidate must speak fluent German and English.

The role reports directly to the board of directors. The candidate must demonstrate his/her ability to participate in strategy and then independently deliver on that strategy.


Daily rates reflect the market norms and candidate’s experience. 

Please send your CV along with a covering letter to Rachel Gallagher at

Irish Bank Deposit Rates continue to fall

Irish Bank Deposit Rates have dramatically declined over the last 5 years and continue to fall.

Central Bank figures show continued reductions in all categories of deposit rate across Irish credit institutions. A comparison with aggregate Eurozone deposit rates show that these reductions have a distance to go before matching benchmark economies like Germany.  

 As deposits become less and less attractive, investors are now seeking and finding new sources of cash return.

One such source is the DeutschInvest Fund, a german commercial property fund with Augusta as appointed fund manager.  The fund targets annual investor repayments of 5% plus capital growth and offers liquidity with a notice period.

Please note access to the DeutschInvest Fund is limited as it is a private placement fund.

For more information call Augusta, the Fund Manager on: 01-2948614

German approach offers value for investors, Sunday Business Post

The Irish have always had an affinity for property, notwithstanding the massive knock to the collective psyche that came in the wake of the financial downturn. But those who still have wealth are yet to be seduced by the more manageable prices in the Irish market - a signal of the low levels of confidence in the market's ability to recover.

This is not to say that bricks and mortar are not a good haven for protecting wealth. People just need to know where to look. Many of the issues that current investors have with the property market come from unrealistic expectations in the past. There is an entire generation of investors who have witnessed only the massive gains and losses which characterised the property market over the past 20 years, whereas property is generally seen as a more defensive asset and one which traditionally is less prone to the volatility of equities or currencies.

"When Augusta started eight years ago, our asset management model was not predicated on rapid capital growth delivering unrealistic returns," said Jerry Purcell, director of Augusta, an Irish-based asset management company which focuses on the German commercial property market. "Instead, we have a sustainable asset management model which is designed to protect wealth and generate an income, rather than to accumulate wealth."

Such a defensive approach may have seemed at odds with the rapid growth models operated by some asset managers during the boom years, but its worth has become obvious during the downturn. In the German commercial property market, Augusta has found the ideal venue for this sustainable, low-risk approach to investing.

"Wealthy Germans have been investing in their property market for more than 100 years, through world wars, hyperinflation and the ups and downs of 20th century," said Philipp Matuschka, director of Augusta. "In a country like Germany, real estate is seen as a defensive asset, whereas other asset classes have created problems for investors."

Given its more conservative expectations, combined with the prospect of a stable asset class, German real estate could be the ideal route back into the property market for Irish investors who require a better return on their money, especially now that deposit rates are climbing down from their unsustainable highs.

"We feel that German commercial property offers the best balance between income generation and security," Purcell said. "The commercial market is more landlord-friendly, more easily managed and more scalable. Not to mention the fact that it consistently delivers around 6 per cent per annum, with very little volatility."

The flip-side of this stability, however, is that it does not deliver massive capital growth. But, according to Purcell, this has never been a consideration for Augusta.

"Our advice is modelled on a basis of the market delivering no capital growth," he said. "Any growth in the model comes from the repayment of debt or from contractual increases."

This is not to say that the market has not increased over the years; rather, the sustainable growth model is predicated on predictable factors, and any capital growth is a bonus. Additionally, Augusta can help Irish investors to circumnavigate any difficulties with local ordinances and statutes (traditional barriers to overseas investment) by taking on the responsibility for regulations and management.

"We provide an end-to-end management service, to whatever depth the investor wants," said Matuschka.



New appointment of Business Development Director at Augusta


Augusta would like to formally welcome Thomas Howley who has joined our team as Business Development Director. He has 20 years’ varied experience in the financial markets, including roles as Sales & Marketing Manager, Commodities & Energy, Europe, Middle East & Africa at Dow Jones, derivatives Broker at Icap and Chief Dealer at Fortum Energie GmbH. In recent years in Ireland he provided financial risk management advisory services to industry through Konar Point and since 2005 also held very successful agencies working as a Qualified Financial Advisor with both New Ireland and Canada Life Ireland.

Property in Augusta Returns Plus for sale

The property invested into by Augusta Returns Plus is now up for sale.

This bank branch and office development based in the flourishing town of Kassel, is already performing very well and the end of year property valuations showed a significant uplift.

Sale of the property will be a very positive development for the Augusta Returns Plus syndicate which, due to the keen purchase price and excellent location of the property, has made such great strides in a very short space of time.  

For more information on the purchase of the building please call Jerry Purcell or Philipp Graf von Matuschka on 01-2948632.

Augusta is recruiting a Business Development Director and Sales Manager (German speaker)

Business Development Director

On an exciting growth and diversification agenda, Augusta is recruiting a Business Development Director to drive new client acquisition from the private, intermediary and institutional markets. The role coincides with the launch by Augusta of a step-changing fund product and a new asset management expansion strategy.


To meet and exceed business development targets in relation to revenue and profitability.

To establish, maintain and leverage excellent business relationships at all appropriate levels within the defined client base.

To ensure effective coverage of the client market, using face-to-face meetings with key decision-makers and influencers.

To promote the Company brand by acting as its ambassador and by ensuring client satisfaction.

To assist the business align our solutions to client needs

To ensure all forecasting and pipeline management is accurate and reflects the reality of the opportunities open within your customer base.

Track Record

The successful candidate will have at least 10 years’ professional experience in commercial roles, with an emphasis on the financial services industry in general. Experience winning business via the financial advisor channel and/or into the pensions sector will be a distinct advantage.

The candidate should be able to point to a strong network of professional contacts in the industry and to evidence a track record of successful revenue generation.

While the role will be fully supported by the directors and the marketing function, it requires a hands-on, proactive sales process. Candidates should reference a strong history of proactivity.

Required Skills

The position requires excellent communication and interpersonal skills. The ability to forge relationships and derive profitable business from them is key to success in the role.

The successful candidate will be numerate, with the financial literacy to absorb and communicate to others the investment models underpinning Augusta products.

German-speaking skills are not essential but would be an advantage.  

Experience of commercial investment property as an asset class is not essential.


Business Development is a results role. This position will feature a strong and achievable results-based package, underpinned by a competitive base salary. The successful applicant will know that a self-starting, motivated and ambitious approach to the role will be the optimum path to significant financial and company recognition. 

If you are interested in this role, please send a covering letter together with a CV to Jerry Purcell, Director at

Sales Manager- German speaker


Augusta has a growing property and asset management team with offices in Dublin and Germany. The Augusta team manages an extensive and growing commercial portfolio across Germany, including retail, office, medical and mixed use assets.

As part of our growth strategy, we are looking to hire a new Sales Manager to focus on the development and expansion of our existing portfolio under management.


To internationally market, advertise and sell the German property and asset management services of Augusta

To identify and target suitable property portfolios based in Germany.  The targeted property owners will typically be based outside of Germany.

To develop a sales and advertising strategy and proposition together with the local property management team

To develop sales/marketing collateral together with the marketing team of Augusta

To develop forecasts and pipelines and report regularly to Director of Augusta

To meet and deliver targets in terms of revenue and profitability

Track Record

The candidate should have a minimum of five years Business development/Sales experience.  This experience will preferably be in the property or real estate sector or related.

A pro-active approach is required and the ability to bring pipeline and forecast sales to close is essential. This job will involve travel and so experience in business development with international clients is key.

There is scope for development into other business development areas including the sales of financial services within Augusta.

German is essential.


This position will attract a competitive base salary for the right candidate that will encompass incentives for meeting and exceeding targets.

If you are interested in this role, please send a covering letter together with a CV to Jerry Purcell, Director at

Getting the best bang for your buck in the downturn, Irish Times, Fiona Reddan

Getting the best bank for your back in the downturn

In the boom years, capital gains were the priority for investors.  Now its all about regular income and liquidity.

If the last decade were all about capital gains - and how quickly you could make them - now investors are looking for options that also produce a regular income.

" The market isn't interested in capital gains, only investments at the moment," says Jerry Purcell, a director of Augusta Investment and Asset Management 'There are just two things on investors' minds - regular income and liquidity."

For full article see link below.

Source: Irish Times, 13th March 2012, Fiona Reddan

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